Insurance agent recruiting script

The insurance industry is competitive. And if you want to build a successful career as an insurance agent, you need to leverage every tool at your disposal to stand out, build your personal brand, connect with potential accounts, and show them that you’re the agent they want for their insurance needs.

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And one of the most effective tools for building that connection?

Your agent bio.

Your insurance agent bio is your opportunity to share key information with potential accounts, show them the level of professionalism they can expect when working with you, and, ultimately, drive new business for your insurance agency.

But how, exactly, do you write an agent bio? What information should you include? And how can you make sure your bio clearly communicates what a great insurance agent you are—and why clients should choose to work with you over other options in the market?

Why an Insurance Agent Bio Is Important

First things first—before we jump into how to write your agent bio, l